MTN BUSHFIRE Encourages Social Responsibility Through Gender Equality Campaigns + Condom Distribution by Lovers PLUS.

 This year, MTN BUSHFIRE Festival will demonstrate its commitment to socially aware action through artistic presentations and contraceptive giveaways, in collaboration with PSI, Gone Rural BoMake, and Lovers PLUS.


In line with its dedication to social responsibility, MTN BUSHFIRE hopes to break down the negative stigmas that revolve around issues of sex and HIV/Aids, and this year is hosting PSI and Lovers PLUS to offer contraceptive giveaways and incite discussion through symbolic dance performance. Indeed, Lovers PLUS will be distributing 20,000 designer MTN BUSHFIRE Festival condoms, as well as selling 100 limited edition t-shirts that demonstrate a personal pledge to have safe sex. The design of the Lovers PLUS merchandise reveals the campaign as motivational, inspiring, and uplifting – indeed, the commitment to safe sex should be a choice made in celebration, not in fear.


PSI Swaziland has been a significant presence in the nation, advocating for circumcision, HIV testing, partner reduction, condom usage, and caring for individuals living with HIV. The organization will also be running a booth at this year’s MTN BUSHFIRE, promoting their new campaign “A Man Knows”. The movement will inspire discourse about testing, gender sensitivity, and equality, and is driven by the tenets:


-          A Man knows, to be the best he has to test:An idea geared towards finding the responsibility and courage to test for HIV/Aids and know one’s status.

-          A Man knows where to find his condoms and how to use them: The aim clearly on responsible and safe sex.

-          A Man knows his partner is his equal: A principle which focuses on gender sensitivity, equality, and shared responsibility in relationships. 


Coupled with the messages being supported by PSI, Lovers PLUS and Gone Rural have partnered to bring the message of prevention, safe sex, gender equality, and awareness into the artistic realm. For MTN BUSHFIRE this year, Lovers PLUS has donated 5,000 condoms to Gone Rural, to be used to create dresses modeled by five Swazi dancers – this includes contemporary dancer and choreographer Velile Dube, ballroom dance champion Buyie Cele, and freestyle dancer Nomcebo Msibi, along with others. In addition to publicizing the stunning handicraft work of Gone Rural BoMake, the dresses represent uniqueness, style, and empowerment in these five individual women. The performance dance piece will exemplify the message of gender equality: it will tell a story of five women who have had their dreams shattered due to their mistakes, and how these women access their inner potential and power to overcome their circumstances. The dance piece will be a spectacular and profound display of talent and beauty that also carries with it a pressing, pertinent social message – indeed, the very spirit of MTN BUSHFIRE’s “Bring Your Fire” campaign!


The MTN BUSHFIRE Festival will be held at House on Fire in Malkerns, Swaziland from the 25-27 May 2012. Tickets are available through a number of venues: online at www.bushfire.co.sz, over the phone through MTN Mobile Money, or in the physical form at MTN Service Centers in Simunye, Manzini, Mbabane, Matsapha, and the Gables. Hope to see you bringing your fire later this month!

Founding Graphic Design Partner - Vincent Caudry.
Official Photographers - Bram Lanmers and Sydelle Willow-Smith
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