THANK YOU, FIRE STARTERS!

The first-ever MTN Bushfire #KeepTheFireBurning Digital Festival was truly unforgettable and incredibly inspiring!

 

Thank you, Fire Starters – artists, performers, partners, and most importantly all our viewers – for making this event special by joining in, dancing, donating and bringing your fire!

 

This digital celebration of diversity was a powerful reflection of the spirit of inclusion and connectedness that MTN Bushfire is synonymous with. Over 5,000 Fire Starters from 63 countries online, and another estimated 130,000 TV viewers in Eswatini, gathered around this virtual flame, immersing themselves in our authentically African and globally-infused programme, and engaging with each other.

 

Using the power of the arts to keep hope alive and celebrate our diversity, the #KeepTheFireBurning Digital Festival brought together artists and fans of the festival from across Africa and as far afield as China, Germany, Colombia, Norway, the UK and the USA, amongst other countries.

Inspired by the festival’s #BRINGYOURFIRE call to action for positive change, the #KeepTheFireBurning live-cast was part of MTN Bushfire’s COVID-19 response to support our beneficiaries, Young Heroes and boMake Rural Projects.

 

A special thank you goes out to all of those who made a donation. Together, we helped to raise over R100,000!

 

100% of your contributions will assist Young Heroes and boMake Rural Projects assemble and distribute Emergency Homecare Kits to orphaned and vulnerable children, and women in the rural communities in Eswatini.

 

These Emergency Homecare Kits consist of food, face masks, hygiene products and medical supplies. These will enable families to maintain their basic needs, meet stipulated health standards, and allow them to #StayAtHome and #StaySafe.

 

You can still #ShareYourFire if you didn’t manage to make a donation before and during the digital festival. Donations are still welcome until 13 June, 2020. We would like to encourage anyone who can, to donate via this link:

 

 

A first of its kind for an online festival, this immersive two-way virtual experience saw guests dancing, connecting and interacting in our themed Zoom rooms, in essence recreating the unique atmosphere of the MTN Bushfire festival that keeps Fire Starters from around the world coming back year after year.

 

Fire Starters were able to enjoy a diversity of performances in five different streams: the Main Stage, House On Fire stage, Firefly stage, the KidZone and the Bring Your Fire Zone.