Festival Consultancy

Festival Consultancy Services

Strategic support from the creators of MTN Bushfire, Standard Bank Luju Festival, and House On Fire
Harnessing Festival Energy for Meaningful Impact

With nearly two decades of experience delivering some of Southern Africa’s most vibrant and socially conscious festivals, our team is now offering specialised consultancy services to support other festivals and cultural initiatives across the region.

We’re not an operations agency — instead, we bring strategic thinking, structured planning, and regional expertise to help you build sustainable, purpose-driven festivals that truly resonate.

Our Story

As the team behind MTN Bushfire, the Standard Bank Luju Food & Lifestyle Festival, and the year-round cultural venue House On Fire, we understand the unique challenges and opportunities of festival-making in Africa.

Our events are known for their inclusivity, innovation, and impact — connecting people through music, food, culture, and dialogue. Now, we’re sharing this experience to help other organisers craft festivals that are rooted, relevant, and resilient.

What we offer

We work with festival teams, funders, and cultural organisations to develop strategies across all key areas of festival design and delivery, including:

  • Festival visioning and brand identity
  • Sponsorship and partnership strategy
  • Audience development and engagement planning
  • Impact-driven programming and sustainability frameworks
  • Revenue and ticketing strategy
  • Regional insights and cross-border growth planning
  • Production and site planning frameworks
  • Bar systems and management models
  • Staffing plans and organogram creation
  • Regional insights, cross-border growth, and communications strategy
  • Artist logistics frameworks
  • Festival vendor management strategy
  • Service provider compliance documentation

Each consultancy is tailored to your needs — whether you’re starting out, scaling up, or refining your approach.

Why Partner With Us?

  • We’ve done it. From concept to execution, we’ve built major festivals with long-lasting local and international appeal.
  • We think beyond the stage. Our work integrates community upliftment, creative economy development, and environmental awareness.
  • We know the region. From logistics and regulations to audience behaviour, we bring hard-won knowledge of the Southern African context.
  • We live culture. Through House On Fire, we engage with artists, communities, and collaborators all year round.